Strategic Divestment & Equity Raising

Your business will be strategically valuable to another business or investor for several reasons including:

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• selling complementary products and services to each other’s clients;

• entering a new geographic market;

• capturing greater market share;

• accessing valuable intellectual property; and

• increasing profit by spreading overhead across greater revenue.

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Having grown the market value of your business through the ‘Value Building’ phase and developed a compelling ‘Value Story’, you are now ready to start the divestment or equity raising process.

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The goal is to obtain the optimal outcome in terms of purchase price and terms of the transaction.

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Our comprehensive process for mid-market business divestments has been refined and developed into a systematic approach that delivers outstanding outcomes for business owners, quantitively and qualitatively.

 

The Confidential Information Memorandum is the principal marketing document that gathers and showcases the performance and strengths and ‘Value Story’ of your business.

 

Growth Strategies & Associates have industry-leading direct and targeted marketing capabilities. Your business is marketed to strategic buyers and investors who seek and recognise the strategic value in your business.The key objective of the marketing phase is to create as much competitive tension amongst strategic buyers and investors as possible. 

 

Negotiating the sale of businesses and attracting investors is an art form requiring extremely specialised expertise and experience. Potential buyers and investors can be demanding and will try to dominate negotiations. Growth Strategies & Associates have extensive experience in managing multiple buyers of businesses and investors at the same time to ensure a competitive landscape is created and maintained for as long as possible during the due diligence period. 

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The sale of your business or part of your business to an investor may be the largest, most complicated and important transaction undertaken by you in your life as a business owner. Getting early expert advice is a crucial step that will ensure a great transaction outcome. 

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